Headquarters
San Francisco, California
Founded
2024
Industry
Private Tutoring
Revenue
Non-Profit
Company size
4+
Reading Ready Inc
Challenge
The goal of this redesign is to effectively communicate the mission and financial need to potential investors.
Challenge: understand how investors pick their next investment. essentially a short study and tailored persona creation is necessary to achieve the desired results from a new website redesign.
Outcome & Learning
This project will introduce a new method and approach to tailored design, in this case being philanthropists/investors who have a different design attraction points and hooks which captivate them or at least catch their attention.
Small scale user-testing:
Easy to understand
No information overload
Most unique and important tutoring features are well highlighted
Typography
Proxima Nova is the main typeface used across Reading Ready Inc's website. Similar to how Arial is universally accepted as the informative typeface for street signs, Proxima Nova holds similar values when it comes to web design and education.
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!-+=?
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!-+=?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!-+=?
Color
This choice of color palate is often found on educational websites for grades 6 and up. It's tone is soft enough to not take away focus from the informative text and images on the website.
Soft Beige
FFFBF0
255 251 240
Black
000000
0 0 0
Light Baby Blue
EBF4FF
235 244 255
White
FFFFF
255 255 255
Process
Style Guide
Strategy
Highlighting the most individualistic features of Reading Ready Inc. was at the forefront, while maintaining simplicity and easy navigation through the site.
Design
Acquired all the necessary information that must be on the website and simplified it by categorizing it while pairing with images to balance out the text to image ratio.
Testing
Brief and small-scale user-testing was conducted to ensure that the understanding of what sets Reading Ready Inc apart from competitors is easily comprehended
1/2
Saint Brigid Acacemy Branding
Challenge
Previously, besides the navy blue color along with a white font there wasn't much to Saint Brigid Academy identity. So, with the modern transition from a traditional Catholic school to a more inclusive one it was necessary to modernize it
Challenge: how to maintain same design look as other schools while maintaining a certain individuality? we can't stray too far from what is already common within the educational sector while we also can't afford to be invisible to the public eye.
Outcome & Learning
With Saint Brigid Academy's transition from a school to an academy was it not only necessary to redesign the website but also create a common brand-identity which represent both the Catholic and inclusive elements of the school .
Key finds from parents:
A school's color is just as important as the pictures on a flyer
Hierarchy of the most to least important things
A clear and detailed explanation of what makes SBA stand-out
Typography
Poppins is the main typeface used across Saint Brigid Academy's branding. There's an even split amongts educational organization between Serif vs Sans-Serif, however, much newer schools tend to use Sans-Serif which is where Poppins fits in.
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!-+=?
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!-+=?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!-+=?
Color
These colors were the schools original colors. However, various tweaks and changes were made to the Navy Blue which previously had a much more static purple tone to it which made it look dated, however this version fits in with the current mission.
Navy Blue
26225e
38 34 94
Dark Baby Blue
3a74b7
58 116 183
White
FFFFF
255 255 255
Process
Style Guide
Strategy
Research branding styles various schools and educational organizations use, ensure that similar elements are present while keeping SBA unique in its own way.
Design
Once the font and color choice were stablished, it was all about keeping it simple while effectively communicating our mission, what we specialize in and why you should join us.
Testing
Various mockups and text hierachy positing were tested with our current enrolled parents and that information was used to maximaize the attraction a flyer can have.
2/3